Halliard Soap Company

IDENITY & PACKAGING

The Logo Design and Branding for Halliard Soap Company was designed with modernity in mind while invoking a sense of historical references from a bygone era. predominantly marketed towards men, the branding had to have a bold, strong presence without becoming overtly masculine. 

Scents were distinguished by subtle use of color and pattern flourishes to help navigate the different segmentations.